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Empowering Boutique, Independent, Branded Hotels and Villas


Hotel Marketing Strategist (HMS) was founded on the belief that every hotel, regardless of size or budget, deserves the opportunity to thrive. We saw a gap in the market: boutique and independent hotels often lacked access to the specialized marketing and revenue management tools that larger chains enjoyed. We set out to change that.

A Legacy of Hospitality Expertise

Our founder, Opal Gibson, brings over 25 years of experience in the hospitality industry to HMS. Her career began with Starwood Hotels and Resorts, where she honed her skills in sales, marketing, and revenue management. She then held leadership roles at renowned brands like Hilton and Waldorf Astoria, as well as independent and boutique properties. This diverse experience gave her a deep understanding of the unique challenges and opportunities faced by hotels of all sizes.

Under Opal's Leadership

Under Opal's leadership, Hotel Marketing Strategist brings together a wealth of industry knowledge and innovative thinking to empower independent hoteliers. Our team combines decades of experience with a fresh perspective, bringing cutting-edge strategies and data-driven insights to every project.

Partners in Success

We're more than just consultants; we're your partners in success. We take a personalized approach to every project, working closely with you to understand your unique goals and challenges. We then develop tailored strategies that deliver measurable results, helping you achieve and exceed your revenue goals.

What Our Clients Say

Our Commitment

We're committed to innovation, integrity, and a relentless pursuit of excellence. We believe that by empowering independent hotels, we are not just helping individual businesses succeed, we are enriching the entire hospitality landscape.

Your Journey to Success

Whether you're launching a new property or looking to revitalize an existing one, we are here to help you reach your full potential. Contact us today to learn more about how we can help you achieve your goals.

Get In Touch

Ready To Elevate Your Hotel’s Success Story?

We're here to help you achieve your goals. Whether you're looking to boost bookings, increase revenue, or enhance your brand's visibility, Hotel Marketing Strategist has the expertise and experience to make it happen. Contact us today to schedule a complimentary consultation and discover how our tailored strategies can transform your hotel's performance.