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Welcome! I'm Opal

"I'm the driving force behind Hotel Marketing Strategist. With over 25 years of experience in the hospitality industry, I've dedicated my career to helping hotels succeed."

My journey began with Starwood Hotels and Resorts, where I honed my skills in sales, marketing, and revenue management. I've held leadership roles at renowned brands like Hilton and Waldorf Astoria, as well as independent and boutique properties. This diverse experience has given me a deep understanding of the unique challenges and opportunities faced by hotels of all sizes.

At Hotel Marketing Strategist, I'm passionate about empowering boutique and independent hotels. I believe that every property deserves the chance to thrive, regardless of its budget or resources. That's why I've assembled a team of experts who share my commitment to leveling the playing field.

We offer a unique blend of expertise and personalized service, providing tailored strategies that deliver measurable results. Whether you're launching a new hotel or looking to revitalize an existing one, we're here to help you achieve your goals.

My Expertise

Hotel Executive

25+ years of experience in hotel sales, marketing, and revenue management.

Proven Track Record

Successfully increased a client hotel's market share from 67% to 124% and added $1.1 million in room revenue over nine months.

Industry Recognition

Served on advisory boards for the Greater Fort Lauderdale Convention and Visitors Bureau and the Nassau Paradise Island Promotion Board.

Education

BS in Economics (with Honors) and an MBA with a specialty in Marketing and Advertising.

My Passion

I'm passionate about helping hotels reach their full potential. I believe in the power of creativity, data-driven insights, and a deep understanding of the guest experience. When I'm not working, you can find me horseback riding or dancing (I'm RAD trained!).

Let's Connect!

I'd love to learn more about your hotel and discuss how we can help you achieve your goals. Schedule a complimentary consultation today.