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We Are HMS

Discover Why We’re Passionate About Driving Hotel Growth.

Hotel Marketing Strategist (HMS) believes that every hotel deserves the opportunity to thrive in a competitive market. Founded in 2008 with a passion for leveling the playing field in sales, marketing, revenue management, and public relations, HMS, led by Opal and her dedicated team, specializes in empowering boutique and independent hotels. We provide strategic marketing solutions tailored to overcome economic challenges and achieve occupancy and revenue goals effectively.

25+

Years of Experience

100M+

Revenue Yearly

50+

Clients Worldwide

2.5X

Growth Rate

Our Expertise:

Strategic Marketing Solutions
Personalized tactics designed to ensure your property stands out in its market.
Revenue Enhancement Programs

Implement our "Must Do 7" strategies to boost RevPAR and increase occupancy within 30 to 90 days.

Hotel Coaching and Consulting
Tailored guidance to optimize revenue management and profitability.

Specialized Services

Customized Sales and Marketing Strategies

We create tailored sales and marketing strategies that elevate your hotel's visibility and profitability, aligned closely with your unique business goals.

Revenue & Yield Management

Tap into our expertise in revenue and yield management to optimize pricing and inventory strategies, maximizing your hotel's revenue potential and profitability.

Feasibility Studies

Assess the viability and potential of new projects with our comprehensive feasibility studies, providing actionable insights to guide your hotel's strategic decisions and investments.

Media Strategy

Harness innovative social media campaigns to amplify your hotel's brand presence, engage your audience, and drive bookings across multiple platforms.

Public Relations

Experience public relations campaigns that enhance your hotel's reputation and visibility, securing positive media coverage and nurturing community relationships.

Social Media

Leverage impactful social media strategies to engage your audience, drive bookings, and amplify your hotel's brand presence.

Website Development

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars sky was a dead black.

Reclaiming Your Revenue

Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars sky was a dead black.

Why Choose Us?

At HMS, we bring the knowledge and strategies typically accessible to large hotel chains to boutique and independent hotels. Our mission is to level the playing field, equipping our clients with the tools and expertise to thrive in a competitive hospitality landscape.

Explore Our Story

Our Founder
Our Story
Our Founder

Meet Opal, our Founder and President, who drives our creative strategies and innovative approach to hotel marketing.

Our Story

Discover how HMS partners with hotels worldwide to achieve and surpass their revenue goals through tailored marketing solutions.